Westcoast Windows needed social content and a complete website redesign that matched the precision and quality of their products. The main challenge was structural: several product lines had to be instantly accessible without forcing users through long product pages or confusing navigation. The goal was a modern, premium site with a clear hierarchy and a clean Scandinavian tone.
I reorganized the entire product structure and designed a dropdown menu with five focused categories, giving users immediate access to every product line without information overload. The visual direction emphasized large, atmospheric photography, balanced typography, and a calm, high-quality presentation. I also produced social content aligned with the updated identity to ensure consistency across channels. The result is a site that feels precise, trustworthy, and easy to navigate.
